What do receipts and book reviews have in common?
First, remember the comedy bit about the doughnut receipt?
I bought a doughnut and they gave me a receipt for the doughnut. I don’t need a receipt for the doughnut. I’ll just give you the money, and you give me the doughnut, end of transaction. We don’t need to bring ink and paper into this. I just can’t imagine a scenario where I would have to prove that I bought a doughnut. Some skeptical friend: “Don’t even act like I didn’t get that doughnut! I got the documentation right here…oh, wait it’s at home…in the file…under “D”, for “doughnut.” Mitch Hedberg (1968 – 2005)
This is how I feel some days about the paperwork at my house. I have too many doughnut receipts, things that I don’t need to save. I’m getting ready to do a big purge.
Have you heard? The spirit of Mitch Hedberg lives on in the receipts of a doughnut shop. His joke involving donuts and receipts is printed right on the receipts. So have a doughnut and a laugh, and remember a comedian who .
Second, I don’t want to do a survey every time I go somewhere.
My grocery store’s receipts always have a survey code at the bottom. As I’m leaving, the employees practically beg me to go complete the survey and give them all fives.
Are we really this desperate for feedback? Let’s think about this again. Self-selection bias. The people more likely to do the survey are the ones who are unhappy, even with a promised entry into a drawing for some gift card. Taking ten or fifteen minutes to go online and do a survey isn’t worth my time. Why bother?
What is the grocery store going to do? Use the results to either encourage or browbeat their employees. My guess is the latter. Because only the irritated customers are going to bother. Hoping results from a biased survey will improve is a pipe dream.
So why should you do a review on Amazon?
Having said that, if you really enjoy an indie author’s books, go out and give them a review on Amazon. Reward their efforts with a 4* or 5*. Just write a few words sharing what you liked about the characters, or the setting. Let others know what kept you interested in the book.
Why? What’s in it for you? I firmly believe that in this new world of digital publishing, the good authors will rise to the top if enough readers speak out. If you encourage authors who are publishing things you like, then hopefully they will find the audience that will enable them to continue. While it’s free to publish on Amazon, book covers and editors are not free.
If you pick up a book for free or a cheap 99 cents, think about why that author would sell his or her work so cheaply. They are hoping that, if you like the book, you will buy their next one, and add give them a positive review. Share the love. Tell your friends.
Kindle Unlimited Readers beware
There are authors on Amazon who are releasing thousands of books of nothing but garbage. Short novels with 25 pages. Look at author Sam Enrico on Amazon and his “How to” series. Last I checked, he has 11,000 books listed in Kindle Unlimited. I’m hoping that Amazon catches his scam soon, but if someone downloads his books for free and looks at the first 10%, which in his case is usually two or three pages, he gets paid by Amazon around $1.50 a book at last check. Pay attention to the length when you are downloading books. If you don’t want to waste one of your free reads on a short story, don’t. Most of the time Amazon will tell you how long it is. He has probably made thousands because people click on the downloads and don’t even realize it. Be careful out there.